Marketing Research
Marketing Research
The scale of the Japanese e-commerce market is 8 times that of Taiwan.
According to statistics from relevant organizations, the market size of B2C e-commerce in Japan (excluding online services) is 8.6 trillion Japanese yen (78 billion US dollars), ranking second only to China and the United States, and is 6 to 8 times that of Taiwan.
Still has enormous growth potential.
Japanese people tend to be reserved, and the e-commerce sector is still in a growth stage, accounting for only 5.8% of the retail industry, which is much lower than the United States and Taiwan. If it reaches the same proportion as the United States, the scale will double.
The regulations in the Japanese e-commerce market are well-established
Japanese businesses adhere to laws and regulations, focus on self-improvement, and avoid destructive competition to undermine their competitors. Although the Japanese e-commerce industry may not yield windfall profits, it is characterized by a healthy, stable, and sustainable model, making it a steady and enduring business.
Taiwanese products have a competitive advantage.
The cultures and habits of Japan and Taiwan are similar, making Taiwanese products relatively easy for Japanese consumers to accept. The competitive pricing, coupled with the geographical proximity, gives Taiwan an advantage in logistics costs and efficiency compared to other countries.
Understanding the battlefield: Market Environment.
Accurate, objective, and comprehensive understanding of one’s own products is a prerequisite for conducting sales activities. Customers providing detailed information facilitates our ability to perform subsequent tasks more effectively.
Market demand and acceptance.
Market Demand and Acceptance
Main online channels and capacity.
Main online channels and capacity.
Target audience
Target audience
Price range
Price range
Know Thyself: Understanding Your Own Products.
Accurate, objective, and comprehensive understanding of one’s own products is a prerequisite for launching sales activities. When customers provide detailed information, it facilitates our ability to do subsequent tasks more effectively.
List of products
List of products
Product performance and features
Product performance and features
Volume, Weight, Packaging
Volume, Weight, Packaging
Production/ Purchase Cost
Production/ Purchase Cost
Know the Enemy: Microanalysis of Competitors
Thoroughly understand competitors and similar products, identify our strengths and weaknesses through comparison, and strategically formulate competition strategies based on this information.
List of Competitors/ Competing Products
List of Competitors/ Competing Products.
Competing product quality/ performance
Competing product quality/ performance
Competitors’ pricing
Competitors’ pricing
Sales and reputation of competing products
Sales and reputation of competing products
Human/Resource Costs at Each Stage
Various costs include not only monetary expenses like postage but also time costs. If the inspection and quarantine process involves lengthy and cumbersome procedures, it will inevitably waste significant time costs and increase labor expenses.
Legal regulations, special license permits
Legal regulations, special license permits
Inspection and quarantine, customs clearance, cross-border logistics
Inspection and quarantine, customs clearance, cross-border logistics
Storage and preservation
Storage and preservation
Postage (for mailing products to consumers)
Postage (for mailing products to consumers)
不打無準備的仗，不做虧錢生意
Through the comprehensive and detailed investigation mentioned above, it is possible to determine the final items to be sold, formulate a reasonably priced strategy, and make a relatively accurate assessment of expected sales volume and profit.
Find Out More
The general process of Market Research
Our Market Research involves the following four steps.
Understanding the microenvironment of Market
Understanding the microenvironment of Market
Proudct Competitior Analysis
Proudct Competitior Analysis
Familiarity with regulations and revelant costs
Familiarity with regulations and revelant costs
Developing an overall strategy
Developing an overall strategy