Marketing Research
As per statistics by relevant institution, the market scale of Japanese B2C EC (not incl. online services) reached JPY 6.8 tn (USD 78 bn), second to China and the US and six-fold to that of Taiwan.
Humongous Room for Growth
Japanese usually are slow-to-warm-up, and its E-Commerce market remains in growing stage, accounting for 5.8% of overall retail sales which far lower than the US and Taiwan. Doubled market scale can be expected if the prevalence rate reaches US level.
Established EC Market Rules in Japan
Japanese firms tend to observe and obey all relevant laws and eye one self facilitation instead of defeating competitors through vicious competitions. Without profiteering, Japanese EC market features sustainability with healthy condition which contribute to everlasting businesses.
Competititve Edge of Taiwanese Product in Japan
Sharing similar culture with Taiwan, Japanese customers have a greater acceptance of Taiwanese products. With competitiveness over the price and proximity in geographical location, Taiwanese products contain a relatively competitive logistic cost and efficiency.
Know Your Battlefield: Market Circumstances
Market Demands and Acceptance
Market Demands and Acceptance
Major Online Channel and Capacity
Major Online Channel and Capacity
Targeted Customers
Targeted Customers
Price Points
Price Tiers
Knowing Yourself: Know Your Product
Knowing your product holistically at an accurate and objective aspect is the premise of launching the sales activities. Where a client provides information as detailed as possible would allow us do the subsequent tasks well.
Products Lists
Products Lists
Products Performance and Characteristics
Products Performance and Characteristics
Volume, Quality, Package
Volume, Quality, Package
Production and Procurement Costs
Production and Procurement Costs
Knowing Others: Micro Analysis of Competitive Products
Knowing the competitors and competitive products. Strategize with focused competition plans through full understanding of our strengths and weaknesses.
Competitors Lists/Competitive Products
Competitors Lists/Competitive Products
Competitive Quality/Performance
Competitive Quality/Performance
Competitive Pricing
Competitive Pricing
Competitive Product Sales/Reputation
Competitive Product Sales/Reputation
Human/Material Cost of Each Link
Costs are not only monetary expenses like postage, but also time, it will inevitably waste time and increase labor costs if inspection and quarantine are long and cumbersome.
Legal Regulations, Special Licenses
Legal Regulations, Special Licenses
Inspection and Quarantine, Customs Clearance, Cross-border Logistics
Inspection and Quarantine, Customs Clearance, Cross-border Logistics
Warehousing, Storage
Warehousing, Storage
Postage (Mailing Products to Consumers)
Postage (Mailing Products to Consumers)
No unprepared battles, no loss making business
We select final items from above detailed investigations, determine suitable price strategy, judgment expected sales and profits rationally.
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Market Survey Overall Process
Our market survey deepens into market macro environment through the following four steps
deepens into market macro environment
deepens into market macro environment
Competitive product micro-analysis
Competitive product micro-analysis
Familiar with regulations and related costs
Familiar with regulations and related costs
Formulate an overall strategy
Formulate an overall strategy
Please provide product information as detailed as possible so that we can conduct market research