Marketing Research

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8x the Taiwan EC Market Scale

As per statistics by relevant institution, the market scale of Japanese B2C EC (not incl. online services) reached JPY 6.8 tn (USD 78 bn), second to China and the US and six-fold to that of Taiwan.

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Humongous Room for Growth

Japanese usually are slow-to-warm-up, and its E-Commerce market remains in growing stage, accounting for 5.8% of overall retail sales which far lower than the US and Taiwan. Doubled market scale can be expected if the prevalence rate reaches US level.

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Established EC Market Rules in Japan

Japanese firms tend to observe and obey all relevant laws and eye one self facilitation instead of defeating competitors through vicious competitions. Without profiteering, Japanese EC market features sustainability with healthy condition which contribute to everlasting businesses.

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Competititve Edge of Taiwanese Product in Japan

Sharing similar culture with Taiwan, Japanese customers have a greater acceptance of Taiwanese products. With competitiveness over the price and proximity in geographical location, Taiwanese products contain a relatively competitive logistic cost and efficiency.

Know Your Battlefield: Market Circumstances

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Market Demands and Acceptance

Market Demands and Acceptance

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Major Online Channel and Capacity

Major Online Channel and Capacity

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Targeted Customers

Targeted Customers

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Price Points

Price Tiers

Knowing Yourself: Know Your Product

Knowing your product holistically at an accurate and objective aspect is the premise of launching the sales activities. Where a client provides information as detailed as possible would allow us do the subsequent tasks well.

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Products Lists

Products Lists

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Products Performance and Characteristics

Products Performance and Characteristics

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Volume, Quality, Package

Volume, Quality, Package

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Production and Procurement Costs

Production and Procurement Costs

Knowing Others: Micro Analysis of Competitive Products

Knowing the competitors and competitive products. Strategize with focused competition plans through full understanding of our strengths and weaknesses.

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Competitors Lists/Competitive Products

Competitors Lists/Competitive Products

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Competitive Quality/Performance

Competitive Quality/Performance

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Competitive Pricing

Competitive Pricing

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Competitive Product Sales/Reputation

Competitive Product Sales/Reputation

Human/Material Cost of Each Link

Costs are not only monetary expenses like postage, but also time, it will inevitably waste time and increase labor costs if inspection and quarantine are long and cumbersome.

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Legal Regulations, Special Licenses

Legal Regulations, Special Licenses

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Inspection and Quarantine, Customs Clearance, Cross-border Logistics

Inspection and Quarantine, Customs Clearance, Cross-border Logistics

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Warehousing, Storage

Warehousing, Storage

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Postage (Mailing Products to Consumers)

Postage (Mailing Products to Consumers)

No unprepared battles, no loss making business

We select final items from above detailed investigations, determine suitable price strategy, judgment expected sales and profits rationally.

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Market Survey Overall Process

Our market survey deepens into market macro environment through the following four steps

deepens into market macro environment

deepens into market macro environment

Competitive product micro-analysis

Competitive product micro-analysis

Familiar with regulations and related costs

Familiar with regulations and related costs

Formulate an overall strategy

Formulate an overall strategy

Please provide product information as detailed as possible so that we can conduct market research