Statistically, Japanese B2C e-commerce market size(excluding online services) is 8.6 trillion yen (78 billion US dollars), third only to China and the US, 6-8 times than Taiwan.
Japanese are kind of slow-type persons, there is still a room for e-commerce growing, its retail industry proportion(5.8%) is still much lower than the US and Taiwan. If it reaches the same ratio as the US, it will double in size.
Japanese businessmen follow laws and regulations, focus on enhancing themselves rather than viciously competing with opponents. Their e-commerce industry is healthy, sustainable and stable with long standing rather than profiteering .
The culture and habits are similar between Japanese and Taiwan, thereby Taiwanese products are relatively easy to be taken by Japanese. Its price is competitive, geographical locations are close, logistics costs and efficiency also superior to other countries
Market Demands and Acceptance
Major Online Channel and Capacity
Products Performance and Characteristics
Volume, Quality, Package
Production and Procurement Costs
Competitors Lists/Competitive Products
Competitive Product Sales/Reputation
Legal Regulations, Special Licenses
Inspection and Quarantine, Customs Clearance, Cross-border Logistics
Postage (Mailing Products to Consumers)
deepens into market macro environment
Competitive product micro-analysis
Familiar with regulations and related costs
Formulate an overall strategy