As per statistics by relevant institution, the market scale of Japanese B2C EC (not incl. online services) reached JPY 6.8 tn (USD 78 bn), second to China and the US and six-fold to that of Taiwan.
Japanese usually are slow-to-warm-up, and its E-Commerce market remains in growing stage, accounting for 5.8% of overall retail sales which far lower than the US and Taiwan. Doubled market scale can be expected if the prevalence rate reaches US level.
Japanese firms tend to observe and obey all relevant laws and eye one self facilitation instead of defeating competitors through vicious competitions. Without profiteering, Japanese EC market features sustainability with healthy condition which contribute to everlasting businesses.
Sharing similar culture with Taiwan, Japanese customers have a greater acceptance of Taiwanese products. With competitiveness over the price and proximity in geographical location, Taiwanese products contain a relatively competitive logistic cost and efficiency.
Market Demands and Acceptance
Major Online Channel and Capacity
Products Performance and Characteristics
Volume, Quality, Package
Production and Procurement Costs
Competitors Lists/Competitive Products
Competitive Product Sales/Reputation
Legal Regulations, Special Licenses
Inspection and Quarantine, Customs Clearance, Cross-border Logistics
Postage (Mailing Products to Consumers)
deepens into market macro environment
Competitive product micro-analysis
Familiar with regulations and related costs
Formulate an overall strategy