Marketing Research

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Japanese e-commerce market size is 8 times than Taiwan

Statistically, Japanese B2C e-commerce market size(excluding online services) is 8.6 trillion yen (78 billion US dollars), third only to China and the US, 6-8 times than Taiwan.

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Huge Room for Growth

Japanese are kind of slow-type persons, there is still a room for e-commerce growing, its retail industry proportion(5.8%) is still much lower than the US and Taiwan. If it reaches the same ratio as the US, it will double in size.

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Japanese e-commerce market rules are perfect

Japanese businessmen follow laws and regulations, focus on enhancing themselves rather than viciously competing with opponents. Their e-commerce industry is healthy, sustainable and stable with long standing rather than profiteering .

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Taiwanese goods have competitive benefits

The culture and habits are similar between Japanese and Taiwan, thereby Taiwanese products are relatively easy to be taken by Japanese. Its price is competitive, geographical locations are close, logistics costs and efficiency also superior to other countries

Familiar with current situation: market environment

The prerequisite for launching sales activities is Accurate, objective and comprehensive understanding your own products. Customers should offer detailed information as much as possible for receiving better assistance.

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Market Demands and Acceptance

Market Demands and Acceptance

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Major Online Channel and Capacity

Major Online Channel and Capacity

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Targeted Customers

Targeted Customers

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Price Points

價格區間

Know yourself: Know your product

The prerequisite for selling is to accurate, objective and comprehensive acquaint with your own goods. Customers provide detailed information as much as possible, so we can brilliantly complete later job.

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Products Lists

Products Lists

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Products Performance and Characteristics

Products Performance and Characteristics

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Volume, Quality, Package

Volume, Quality, Package

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Production and Procurement Costs

Production and Procurement Costs

Know you enemies: competing products micro analysis

Gradually deepen information from your competitors and their products, discover your strengths and weaknesses by comparison, thus formulate objectively competition strategies

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Competitors Lists/Competitive Products

Competitors Lists/Competitive Products

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Competitive Quality/Performance

Competitive Quality/Performance

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Competitive Pricing

Competitive Pricing

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Competitive Product Sales/Reputation

Competitive Product Sales/Reputation

Human/Material Cost of Each Link

Costs are not only monetary expenses like postage, but also time, it will inevitably waste time and increase labor costs if inspection and quarantine are long and cumbersome.

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Legal Regulations, Special Licenses

Legal Regulations, Special Licenses

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Inspection and Quarantine, Customs Clearance, Cross-border Logistics

Inspection and Quarantine, Customs Clearance, Cross-border Logistics

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Warehousing, Storage

Warehousing, Storage

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Postage (Mailing Products to Consumers)

Postage (Mailing Products to Consumers)

No unprepared battles, no loss making business

We select final items from above detailed investigations, determine suitable price strategy, judgment expected sales and profits rationally.

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Market Survey Overall Process

Our market survey deepens into market macro environment through the following four steps

deepens into market macro environment

deepens into market macro environment

Competitive product micro-analysis

Competitive product micro-analysis

Familiar with regulations and related costs

Familiar with regulations and related costs

Formulate an overall strategy

Formulate an overall strategy

Please provide product information as detailed as possible so that we can conduct market research